Rebranding Fashion & Beauty Brands.
From Strategy to Final Image.
© Balmain Hair
Theeboom Studio specializes in the moments when a brand needs to change how it's seen — defining how it speaks, how it looks, and how that translates into presence, partnerships, and growth. Whether rebuilding an established brand or building a new one right from the start, the work runs from the first positioning conversation through to campaign development, creative direction, and production.
Alongside its brand work, the studio facilitates a small number of private portrait commissions each year. By introduction only.
The founder
Formerly Global Director of Communications at Balmain Hair — where he rebuilt the brand's communications from the ground up, directed international campaigns, built ambassador and KOL programs, and brought the brand to the world's most visible cultural moments, from the Cannes Film Festival to the Met Gala. Before that, six years in marketing and editorial at ELLE and Harper's Bazaar, including the founding launch of Harper's Bazaar Netherlands.
