Rebranding & Communications
© Balmain Hair
Theeboom Studio works with fashion and beauty brands at the moments that define how they're seen — a repositioning, a market entry, a brand being built from scratch.
It starts with strategy. Finding the core of a brand, defining how it speaks and how it looks, and building a communications framework that is clear, distinctive, and built to last. For brands that want to go further, the studio takes it through into creative direction and full campaign production — from the first positioning conversation to the final image.
The Work
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For brands that know what they do, but struggle to explain it. This is the foundational work — defining how the brand sounds, what it stands for, and how that translates across every touchpoint. Press, campaigns, social, partners. One clear voice, consistently told.
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For brands entering a new market or launching something new. The studio builds the full communications strategy around the moment — press, influencers, messaging, and positioning — to make sure it lands with the right people, in the right way.
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For brands that want to show up at the moments that matter. Cannes. Fashion Week. Award seasons. The studio identifies the right moment, builds the concept, and manages everything on the ground — so the brand is present where the right people are watching.
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For brands that need a campaign — from the idea to the image. The studio handles the full creative process: concept, casting, photographer, stylist, production. Everything assembled and directed with a single creative vision, from start to finish.
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For brands that want a senior communications partner in their corner on a continuous basis. Think of it as having a Global Director of Communications — without the overhead. Monthly scope, regular contact, strategic input whenever it's needed.
Rebranding engagements can be taken as a whole or by discipline. Every engagement starts with a conversation.
Past Work
A selection of work across rebranding, communications, and creative direction.
Balmain Hair — Communications rebranding · Global campaign creative direction · U.S. market launch · PR event activations · Cannes Film Festival
Maison Éloure — Brand launch · Communications framework · Campaign creative direction
EAUde1974 — Brand launch · Communications framework · Campaign creative direction
NationalityWoman — Communications rebranding · Distributor positioning
ELLE — Marketing · Editorial content
Harper's Bazaar — Marketing · Brand launch