Communications
© Balmain Hair
Strategic communications direction for hair and beauty brands.
We help beauty brands build, strengthen and evolve their marketing and communications strategies, bringing the experience of international brand leadership to businesses at every stage of growth.
The Work
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For brands that know what they do, but struggle to explain it. This is the foundational work — Brand positioning, narrative development, audience strategy, communications priorities and long-term direction.
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Strategic communications planning for brand launches, new product introductions and international expansion.
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For brands that want to show up at the moments that matter. Cannes. Fashion Week. Award seasons. The studio identifies the right moment, builds the concept, and manages everything on the ground.
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The studio handles the full creative process: concept, casting, photographer, stylist, production. Everything assembled and directed with a single creative vision, from start to finish.
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Ongoing guidance for founders and leadership teams, including communications reviews, decision-making support and oversight of strategic implementation.
Rebranding engagements can be taken as a whole or by discipline. Every engagement starts with a conversation.
Past Work
A selection of work across rebranding, communications, and creative direction.
Balmain Hair — Communications rebranding · Global campaign creative direction · U.S. market launch · PR event activations · Cannes Film Festival
Maison Éloure — Brand launch · Communications framework · Campaign creative direction
EAUde1974 — Brand launch · Communications framework · Campaign creative direction
NationalityWoman — Communications rebranding · Distributor positioning
ELLE — Marketing · Editorial content
Harper's Bazaar — Marketing · Brand launch