Strategic communications direction for hair and beauty brands.
© Balmain Hair
What We Do
Strategy before execution. Direction before activity.
Successful communications require more than individual campaigns, content or press coverage. They require a clear understanding of the brand, its audience, its ambitions and the structure needed to bring everything together.
Theeboom Studio works with founders and leadership teams to develop that direction.
From defining a brand's communications strategy and marketing priorities to establishing the processes, responsibilities and frameworks behind them, we create the foundations for consistent, effective brand communications.
Our work provides the direction for internal teams and external partners to execute with confidence.
Alongside its brand work, the studio facilitates a small number of private portrait commissions each year. By introduction only.
Experience Behind the Strategy
Theeboom Studio was founded by Sander Theeboom, former Global Director of Communications at Balmain Hair.
Over five years at Balmain Hair, Sander built the brand's PR and social media departments from the ground up, led international communications and oversaw the brand's entry into the United States.
He was also part of the founding teams behind hair brands SMTH_ELSE by Jon Kortajarena, EAUde1974 and Maison Éloure developing their communications direction from the earliest stages.
Prior to his career in the hair industry, Sander spent six years working in marketing and editorial roles at ELLE and Harper's Bazaar Netherlands.
Today, Theeboom Studio brings this combined experience in brand development, communications leadership and the international beauty industry to independent and established brands seeking senior strategic direction.
