Strategic Communications.
Creative Direction.
© Balmain Hair
Theeboom Studio is a strategic communications consultancy and creative direction studio for fashion and beauty brands. The studio advises brands on positioning and narrative, and sees it through into campaign development, creative direction, and production — from strategy to final image, with a direct line to an international network of photographers, stylists, and editors.
Alongside its brand work, Theeboom Studio facilitates a small number of private portrait commissions each year — bringing the level of craft and direction you would expect from a fashion campaign into a completely private setting. By introduction only.
The founder
Formerly Global Director of Communications at Balmain Hair — where he led the brand's global communications strategy, directed international campaigns, built ambassador and KOL programs, and brought the brand to the world's most visible cultural moments, from the Cannes Film Festival to the Met Gala. Before that, six years in marketing and editorial at ELLE and Harper's Bazaar, including the founding launch of Harper's Bazaar Netherlands.
Sander Theeboom brings over a decade of senior-level experience at the intersection of luxury fashion, beauty, and visual storytelling.
